Letter selling membership in health center

Ms. Ellen P. Thrall

908 Visitation Drive

Hawthorne, Massachusetts 09087

Dear Ms. Thrall:

Welcome to Hawthorne. I sincerely hope that you will enjoy your new community. We at The Hawthorne Fitness Club feel that Hawthorne is a great place to live and work.

The Hawthorne Fitness Club has been part of this community for more than 25 years. Our facilities include two gyms, an Olympic-size swimming pool, two weight rooms (one especially designed for women), a Nautilus Center, locker rooms for men, women, and children, a jogging track, six racquetball and handball courts, four squash courts, an exercise studio, and a drop-in nursery and preschool center. We have more than 100 program offerings from which to choose.

Transmittal With Information

A thank-you/sales letter to a client that includes requested information provides ongoing client contact.

September 21, 20XX

Janet Kirby

Alvarez Advertising

10253 W. Higgins Road, Suite 600

Rosemont, IL 60018

Dear Janet:

You made a wise decision by including Working Women’s Guide in your marketing plans for Mor-PEP! Thank you for your order.

Working Women’s Guide provides the most effective way to reach this big-volume market. Readership is unexcelled, as shown by the recent Starch WOMEN’S Study.

Follow-up membership offer

Mr. Rodney McDonnell

McDonnell Associates

11 Tepler Drive

South Zane, Illinois 45454

Dear Rodney:

It was a pleasure to see you at the South Zane Chamber of Commerce’s Business After Hours Club (BAHC) cohosted by South Zane Inn and the East Zane Medical Group. The BAHC is one of our most successful programs. It was created to provide a relaxed social atmosphere in which our members can network with other professionals.

Transmittal With Suggestion

This letter covers technical information briefly and refers to additional service possibilities. Again, allow the enclosures to handle the details of technical material. Use the cover letter to summarize or highlight only

December 10, 20XX

Linda Maple

77 Cherry Brook Terr.

Burlington, NC 27218

Dear Linda:

Your projection for the possible Grantor-Retained Income Trust (GRIT) is included with this letter.

You may also want to investigate Grantor-Retained Annuity Trusts (GRATs) and Grantor-Retained Unitrusts (GRUTs). I have taken the liberty of including a pamphlet describing these options in more detail.

Letter extending membership

Mr. Joseph Y. Smith

Ventilating Experts

45 Archie Way

Elizabeth, Pennsylvania 34343

Dear Mr. Smith:

Thanks for your inquiry about membership in the Associated Ventilators of America. In the interests of providing more adequate services to AVA members, the National Plumbers Club has assimilated the AVA membership as a special division of NPC.

As a ventilation professional you will receive not only all of the NPC services, but also special market information and other news relating specifically to ventilation. You will also have an opportunity to be listed in the Plumbing Professionals Directory for a small fee.

Transmittal With Request

When you must send material and make a request for other material, use a cover letter such as this. Each exchange of information is part of the sales strategy. Keep all technical

discussions brief in the letter, with further explanation in the enclosures.

February 16, 20XX

Joseph P. Harlow, Ph.D.

Defense Engineering

784 Trinity Dr.

Los Alamos, NM 87544

Dear Dr. Harlow:

Your inquiry regarding our services is welcome. I am enclosing a brochure that will summarize our optics program for infrared conductors and the surface lab work we do.

Letter selling customer additional services

[date]

Mr. Brian Palay

Purchasing Manager

Grand Forks Opera House

Grand Forks, Nebraska 09009

Dear Mr. Palay:

It’s been a real pleasure working with you over the past several years at the Grand Forks Opera House to provide you with high-quality performance programs for each of the operas you have staged. We think you’ll agree that we’ve delivered high-quality goods at prices that fit your budget.

Now we are expanding our services to offer you assistance in designing and printing souvenir programs for your productions as well. These four-color books can be tailored to the production you’re presenting and can give your patrons a lasting remembrance of a wonderful experience at your opera house.

We are making a special offer on these souvenir programs to our regular customers. For orders of 2,000 or more, we are offering a 20% discount on our published prices. We’ll work with you to design the programs, and once we have the design complete we guarantee that we’ll have the programs printed and in your hands within seven working days.

Complicated Instructional Letter

Complicated instructions can be handled in a cover letter such as this one. Part of each sale is to get the reader/buyer to perform an action that brings him closer to the close of the sale or resale.

Letter selling an educational seminar

Mr. Samuel Johnson

Auditor

Missoula Accounting Services

Missoula, Montana 89898

Dear Mr. Johnson:

Never before have accountants faced so many compliance issues. Countless questions have arisen and often accountants have difficulty knowing where to turn for correct answers to these questions.

To meet that challenge of compliance, you should plan to attend the Tenth Annual Southwest Accountants Group Compliance Seminar. Our compliance committee has developed a program that will answer many of your questions and help you establish personal contacts for future assistance.

Announcing a Price Increase

February 22, 20XX

Harry C. Marker

Card Distributors, Ltd.

11 Fillmore

Atlanta, GA 30325

Dear Mr. Marker:

Your satisfaction is important to us. In order to continue to produce a high-quality product, we have recently installed new high-speed, high-definition printing presses.

This, along with the increased price of paper, has forced us to increase our prices by 10 percent effective March 15. I have enclosed a brochure with the new prices in it for your benefit. Orders received before March 15 will be filled at current prices.

Letter welcoming new subscriber

[date]

Ms. Jane Thomson

Brian, David & Lauren, Inc.

55 Congregation Drive

Boonton, Massachusetts 12543

Dear Ms. Thomson:

We’re delighted to welcome you as a subscriber to The Armchair Reader’s Review.

Please take a moment to review the enclosed invoice to make sure we have recorded your name and address properly. If any corrections are necessary, please make the changes on the portion of the invoice you return with your payment.

Announcing New Products to a Select Group of Customers

October 30, 20XX

Caroline M. Ness

R.R. 3

Gowrie, IA 50337

Dear Ms. Ness:

Ft. Dodge Appliances is pleased to announce our new line of Wonder Work Appliances. We are now the authorized Wonder Work dealer for Ft. Dodge.

Letter selling subscription renewal

Mr. Erik Hane

1045 Snarcross Plaza

Roswell, Georgia 11583

Dear Mr. Hane:

Our message to you is brief, but important: Your subscription to The Armchair Reader’s Review will expire soon and we haven’t heard from you about renewing.

We’re sure you don’t want to miss even one issue. Renew now to ensure that your subscription will continue uninterrupted. You’ll guarantee yourself continued delivery of the excellent features, fiction, and insight that make The Armchair Reader’s Review the fastest growing journal in America.

Announcing a Sales Campaign to Selected Customers

January 19, 20XX

Max Castle

Heavenly Daze Antiques

Wiloughby, NH 03308

Dear Mr. Castle:

Green Mountain Antiques Wholesale will hold its Winter Sale February 12-16.

As a preferred customer, you are invited to attend a pre-sale showing on February 11, with discounts up to 50 percent on specially marked items. We feel this is just one small way that we can repay you for all your business over the years.

Letter selling a subscription

Ms. Jane Kinneally

1978 Malden Place

Summit, New Jersey 01005

Dear Ms. Kinneally:

For a very limited time—and only to a select, qualified group—I’m authorized to send the next issue of The Armchair Reader’s Review absolutely free.

Letter for Announcing a Sales Campaign

September 15, 20XX

Marlene T. Thompson

Director of Sales

Omni-Optical Co.

334 S. 114th Ave.

Dallas, TX 75218

Dear Ms. Thompson:

Unlimited View will start its winter sales campaign on November 1.

In the past, this campaign has enabled Omni-Optical to offer its customers a wide selection of products at very competitive prices. It is an outstanding way to attract new customers and build traffic for your business. I have enclosed a sheet explaining all of the particulars along with our latest catalog.

Letter selling consumer service

Ms. Joanne Wagner

456 Allegheny Road

Southside, New Jersey 09090

Dear Ms. Wagner:

There is not a single reason why you should now be using Blotto Laundry Service. Because anything Blotto can do, Spotless Laundry’s professionals can do better—for less. And if you switch to Spotless before April 30, 20X3, you’ll receive a free week of laundry service.

Reminder That a Sale Is About to End

April 25, 20XX

Grant W. Werner

Rural Habitats

R.R. 3

Wiltonshire, NH 03104

Dear Mr. Werner:

It hardly seems possible, but there is only one week left in our annual Eastertide Sale. Our letter announcing the sale arrived four weeks ago. It seems like yesterday.

It’s still not too late to take advantage of this gigantic sale. The prices this last week are being slashed in half. Come in and take a look at what we have to offer. Our entire sales staff is ready to work with you and Rural Habitats.

Letter selling business product

[date]

Mr. John Hill

327 Richmond Avenue

San Diego, California 90006

Dear Mr. Hill:

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The new edition of full learning blog Letters shows you how to write effective letters and memos that get the results you want. By taking advantage of our 15-day free trial offer, you can see those results immediately.

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These are actual letters used by businesses that are proven effective. Each sample was selected for its ability to generate positive results, as well as for its use of language and correct format and grammatical structure.

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The full learning blog Business Letters is convenient, comprehensive, and can help you get the results you want from your letters and memos. Send for your 15-day free examination copy today. Just mail in the enclosed order card to receive your copy. Use it for 15 days and see for yourself how much time you save and how easy it is to write letters that produce positive results.

Confirming Sales Order

June 18, 20XX

Ellen Rhymer

Make Believe Catalog Company

P.O. Box 5217

Amity, OR 97101

Dear Ms. Rhymer:

Thank you for your order of 200 Treasure Trunks from Mom’s Magic. I believe you will be very satisfied with the quality of costume pieces included in each. It is this quality which makes my imaginative play apparel so unique.