Monday, July 11, 2011

Letter selling a subscription

Ms. Jane Kinneally
1978 Malden Place
Summit, New Jersey 01005

Dear Ms. Kinneally:

For a very limited time—and only to a select, qualified group—I’m authorized to send the next issue of The Armchair Reader’s Review absolutely free.

Reply by March 1, 20X2, and you’ll receive—without risk or obligation—the one publication dedicated to giving the inside knowledge on the latest in economic developments.

Mail the enclosed postage-paid reservation card by March 1, 20X2, and the next issue of The Armchair Reader’s Review is your free. At the same time, we’ll reserve in your name a full-year’s subscription at a special introductory rate.

When you receive your free issue, read it and then decide. If you can do without The Armchair Reader’s Review, write ‘‘cancel’’ on the bill when it comes. You’ll owe nothing. Your first issue will be your last. Or you can pay just $11.95 for 11 more issues—saving $24.05 off the newsstand price—and enjoy the insight that each monthly issue of The Armchair Reader’s Review delivers.

Remember that this is a special offer good for a limited time only. Please reply today.


Mark Naddes

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