Monday, July 11, 2011

Transmittal With Information

A thank-you/sales letter to a client that includes requested information provides ongoing client contact.

September 21, 20XX

Janet Kirby
Alvarez Advertising
10253 W. Higgins Road, Suite 600
Rosemont, IL 60018

Dear Janet:

You made a wise decision by including Working Women’s Guide in your marketing plans for Mor-PEP! Thank you for your order.

Working Women’s Guide provides the most effective way to reach this big-volume market. Readership is unexcelled, as shown by the recent Starch WOMEN’S Study.

Regarding your question on a preprinted insert card: The investment involved is $3,000. If you would like for us to print a card, the card would be a net cost of $1,575. There would be no real cost advantage to using a card attached to our reader service coupon. The cost for the coupon space is $5,000 and includes the printing. Having your message on the card next to the reader service coupon could be a big advantage, however, for readership.

I’ll call your office next week to answer any questions on this — and thanks again for your order.

Rebecca Ruddy
Account Supervisor

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